it is much harder to CREATE A BRAND. At the end of the game and the celebration, i wondered if those guys in the black/white were OUR team, but only momentarily. All the great pro teams have identity, powerful brands. THIS HAS BEEN A MONUMENTAL SEASON FOR THE CYCLONES, an ISU with 11 victories. Didn't think this would ever happen. (but of course, there are now more games, too). I enjoy the fun of changing uniforms during the season, but what exactly does an official IOWA STATE football jersey truly look like? GO CARDINAL< GO GOLD: GO CYCLONES!!!