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Analytics and season ticket pricing

Royalclone

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May 29, 2001
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Missouri Athletic Department is raising their season ticket prices and donation levels on the order of 50 to 100 percent. The student sections are about the only ones being spared. SEC TV money is not close to enough needed to compete in that conference. A statement from the Athletic Department summarizing how they got there:

“This is a data-driven approach that is keeping the end goal in mind: Helping simplify our structure and grow our revenues so we can win at the highest level in the SEC and share memorable Mizzou Moments together.“
 
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