That’s what’s going to change the whole conversation about conference realignment and which teams are valuable. It may take a decade or more, but it’s coming.
I know we’re seeing services like YouTubeTV and Sling become popular as the number of subscriptions to traditional cable services plummet, but even those services are going to have to adapt as time goes on and their prices keep going up. Their big draw early on was that they were cheaper than cable but that’s changing pretty quickly.
People are gravitating towards on-demand for non-sports content. A lot of older people still turn on the TV and see what’s on, or turn the channel to TNT or whatever at 7pm to watch a show they like, but the number of younger people who do that is declining rapidly. There are a lot of families who have never had cable but have Netflix, Hulu, Amazon Prime, Disney+, etc.
Channels that are on 24/7 as part of a cable package are going to start going away. What we’ll have is apps with on-demand content and probably some 24/7 streams. Peacock and Paramount+ are examples of the way this is going to go. Eventually we’ll probably have a Fox app with with regular Fox content and live streams of Fox Sports and Fox News, a Turner app with their content and maybe live streams of TBS, TNT, TruTV, CNN etc. Maybe sports and news get separate apps from other content, but you get the picture. (Please keep politics out of the responses. I’m just giving examples.)
In that environment, the schools that are going to be most valuable for TV contracts are going to be the ones whose fans will pay to watch their teams on the ESPN app, the Fox Sports app, the (Insert Conference Name Here) app, etc.
I know we’re seeing services like YouTubeTV and Sling become popular as the number of subscriptions to traditional cable services plummet, but even those services are going to have to adapt as time goes on and their prices keep going up. Their big draw early on was that they were cheaper than cable but that’s changing pretty quickly.
People are gravitating towards on-demand for non-sports content. A lot of older people still turn on the TV and see what’s on, or turn the channel to TNT or whatever at 7pm to watch a show they like, but the number of younger people who do that is declining rapidly. There are a lot of families who have never had cable but have Netflix, Hulu, Amazon Prime, Disney+, etc.
Channels that are on 24/7 as part of a cable package are going to start going away. What we’ll have is apps with on-demand content and probably some 24/7 streams. Peacock and Paramount+ are examples of the way this is going to go. Eventually we’ll probably have a Fox app with with regular Fox content and live streams of Fox Sports and Fox News, a Turner app with their content and maybe live streams of TBS, TNT, TruTV, CNN etc. Maybe sports and news get separate apps from other content, but you get the picture. (Please keep politics out of the responses. I’m just giving examples.)
In that environment, the schools that are going to be most valuable for TV contracts are going to be the ones whose fans will pay to watch their teams on the ESPN app, the Fox Sports app, the (Insert Conference Name Here) app, etc.
