If this goes thru, it is the end of college athletics as we know it. No way the lower market school can compete with the Michigans and Texas's of the world when their athletes are raking in thousands from the Nikes and Dr. Peppers for use of their image. Just another way to create a "super league" and leave the rest of us to pick up the crumbs. So many potential problems. School is Nike and player is with Adidas, good looking QBs get more than ugly Olines, etc. Just a nightmare for the NCAA. They can't police the current rules, this makes any attempt at regulation impossible.