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I saw an interesting, and surprising, stat on the bottom dozen P5 schools for ticket revenue. It was posted in The Athletic on an article on Pac 12 decline. All schools were less than $15M. This for 2017. ISU was just under $15M. I was surprised and a little embarrassed to see ISU on this list. We have one of the larger Big 12 stadiums, average over 50k, so we must be heavily discounting tix to get it done. One other Big 12 team was below us, T Tech. Also a surprise. Hard to believe KU makes more in ticket revenue. Would love to understand this. WSU at $7.7M seems strange. But ISU, with our strong attendance seems really low.
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