I love this. Former sports arena in Memphis is now a huge Bass Pro Shops store. Includes a 105-room hotel, where I will plan to stay if Iowa State goes back to Liberty Bowl.
http://www.bizjournals.com/stlouis/morning_call/2015/04/bass-pro-to-open-inside-memphis-pyramid.html
http://www.bizjournals.com/stlouis/morning_call/2015/04/bass-pro-to-open-inside-memphis-pyramid.html