From this AmesTrib article:
The attention of GameDay will certainly make a huge splash in Ames that will lead to ripples of impact in a number of ways, but it is impossible to precisely predict. Still, the influence can be broadly quantified and grasped.
Washington State hired a firm for that very reason: to estimate the exposure they received. That firm valued the three-hour College GameDay show to be worth $1.5 million in free advertising for WSU.
https://www.amestrib.com/sports/201...able-how-impactful-is-hosting-college-gameday
The attention of GameDay will certainly make a huge splash in Ames that will lead to ripples of impact in a number of ways, but it is impossible to precisely predict. Still, the influence can be broadly quantified and grasped.
Washington State hired a firm for that very reason: to estimate the exposure they received. That firm valued the three-hour College GameDay show to be worth $1.5 million in free advertising for WSU.
https://www.amestrib.com/sports/201...able-how-impactful-is-hosting-college-gameday
