Here are the average number of viewers for football games for each Big 12 and Big Ten team and the number of times they appeared on a particular network/channel. I encourage discussion on these numbers, but I will point out that Iowa had only one game that exceeded Iowa State's average number of viewers. And that was the Iowa-Nebraska game. Iowa State averaged 871,762 more viewers than Iowa. That is a bigger difference that the difference between Iowa State and Oklahoma or Texas. Just to put the numbers in perspective.
Big 12
| Rank | Team | Games | Avg Viewers | ABC | ESPN | FOX | ESPN2 | FS1 | ESPNU | BTN | FS2 |
| 1 | Oklahoma | 10 | 3,072,100 | 4 | 2 | 4 | |||||
| 2 | Texas | 10 | 2,825,000 | 3 | 2 | 5 | |||||
| 3 | Iowa State | 12 | 2,258,333 | 4 | 3 | 2 | 3 | ||||
| 4 | OklahomaState | 11 | 2,177,000 | 2 | 4 | 4 | 1 | ||||
| 5 | WestVirginia | 10 | 1,554,200 | 3 | 2 | 2 | 2 | 1 | |||
| 6 | KansasState | 10 | 1,418,900 | 6 | 2 | 2 | |||||
| 7 | TexasTech | 8 | 1,340,750 | 1 | 3 | 1 | 3 | - | |||
| 8 | TCU | 10 | 1,086,700 | 1 | 3 | 2 | 4 | ||||
| 9 | Baylor | 9 | 891,111 | 1 | 2 | 1 | 2 | 2 | 1 | ||
| 10 | Kansas | 8 | 559,375 | 2 | 1 | 4 | 1 | - |
Big Ten
| Rank | Team | Games | Avg Viewers | ABC | ESPN | FOX | ESPN2 | FS1 | ESPNU | BTN | FS2 |
1 | OhioState | 7 | 9,858,571 | 2 | 2 | 3 | |||||
2 | Michigan | 5 | 3,974,000 | 3 | 1 | 1 | |||||
3 | Northwestern | 7 | 3,080,429 | 2 | 2 | 1 | 1 | 1 | |||
4 | Wisconsin | 6 | 2,925,000 | 3 | 1 | 1 | 1 | ||||
5 | Indiana | 8 | 2,751,000 | 3 | 1 | 1 | 3 | ||||
6 | PennState | 7 | 2,611,857 | 3 | 4 | ||||||
7 | MichiganState | 7 | 2,505,429 | 3 | 2 | 1 | 1 | ||||
8 | Minnesota | 4 | 2,375,000 | 1 | 1 | 2 | |||||
9 | Nebraska | 7 | 1,979,571 | 2 | 3 | 2 | |||||
10 | Iowa | 7 | 1,386,571 | 2 | 1 | 3 | 1 | ||||
11 | Maryland | 3 | 1,016,000 | 1 | 1 | 1 | |||||
12 | Illinois | 4 | 777,750 | 1 | 3 | - | |||||
13 | Purdue | 3 | 630,667 | 1 | 2 | ||||||
14 | Rutgers | 5 | 556,400 | 3 | 2 |
